Northridge supports Betway on Manchester United partnership

Northridge acted for longstanding client Betway in its agreement with Manchester United to become the club’s Official Principal Partner and Exclusive Global Betting Partner.

The partnership represents Betway’s biggest sponsorship investment to date across a market-leading portfolio which includes top-flight football, F1, international rugby union, cricket, basketball and tennis. Northridge has supported Betway across all of these major sports sponsorships over a number of years.

The Northridge team on this deal included Jon Walters, Felicity Williamson-Sarll and Kirsty Dunbar.