Northridge advises Betway on major new deal with Arsenal

Northridge advised globally recognised online betting and gaming brand Betway on its multi-year deal to become the Official Global Betting Partner of Arsenal, announced recently.

The deal is the latest in Betway’s extensive partnerships portfolio, which includes existing Premier League affiliations with West Ham and Brighton, associations with clubs in Spain’s La Liga and Germany’s Bundesliga and a wide variety of other sports around the world, among them NBA basketball, NHL hockey, tennis, cricket and horse racing. Northridge has been pleased to support throughout with these partnerships.

The Northridge team on the deal with Arsenal included Jon Walters, George Willis and Scott Treleaven.

Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal.

We have strong connections to North London with an office based there, so it will be great to see the Betway brand around the Emirates Stadium.

Anthony Werkman
CEO of Betway Group

Having advised Betway for a number of years on its global sponsorship programme, we’re delighted to have supported Betway on this major new deal with Arsenal. Our ability to offer expert commercial rights and gambling regulatory advice was paramount on this transaction. This builds on the firm’s extensive experience in major sponsorship deals, acting both for rights holders and brands, such as our work advising Spotify on its ground-breaking deal with FC Barcelona.

Jon Walters
Partner, Northridge