Area of Focus

Sports Tech

Technology is changing the face of sports and entertainment, creating new opportunities for fans, sponsors, broadcasters, marketeers and even performance analysts. Northridge is playing a unique role in guiding clients through this rapidly evolving landscape.

Many ambitious technology companies want to stand out and grow within the competitive sports and entertainment industry but need industry-leading legal advice to cement their proposition, married with an innate understanding of the sector from working in it day-to-day.

After advising a number of leading technology companies in the sports and entertainment market for many years, we launched Northridge TRACK, a club dedicated to the very best high-potential companies wishing to grow in this fast moving sector.

"The greatest compliment I can pay the team at Northridge is that they aren't like other lawyers. They understand our business and our industry. They don't tell me the law, they tell me what to do."

Alan Clarke
Co-founder and CEO, STATSports