Northridge advises Betway on its first Formula 1 sponsorship deal with Atlassian Williams Racing

Northridge was pleased to advise Super Group Limited, the parent company of the globally recognised online betting and gaming brand Betway, on its latest multi-year partnership with Atlassian Williams Racing. The Betway and Jackpot City casino brands will become Atlassian Williams Racing’s Official Betting Partner, Official Casino Partner, Official Score Partner and Official Live Score Partner.

This deal is Betway’s first sponsorship of a Formula 1 team and adds to Betway’s market-leading sponsorships portfolio which includes Premier League affiliations with Arsenal, Chelsea, Manchester City and West Ham, associations with clubs in Spain’s La Liga, Germany’s Bundesliga and Italy’s Serie A and partnerships in a variety of other sports, including cricket, tennis, horse racing, NBA basketball and NHL hockey.

The Northridge team on the deal with Atlassian Williams Racing was Jon Walters and Felicity Williamson-Sarll.