Area of Focus


Northridge has industry leading expertise in advising on the highest profile sports sponsorship agreements (including naming rights deals). Our experience includes acting for both sponsors and rights holders, giving us insight into the key points of negotiation.

The combination of our quality of advice and depth of team, together with our unique level of sector expertise, allows us to advise on the most complex and highest value sponsorship matters in sport.


"Incredibly knowledgeable on all things sport sponsorship."

Chambers UK

"The firm distinguishes itself from other bigger practices in that the lawyers are experts in niche fields, such as sponsorship deals in the sports market."

Legal 500