Global entertainment business benefits from Northridge TRACK
As the world’s largest global entertainment venue owner, AEG Worldwide is committed to delivering innovation to fans and artists.
As well as acting as external legal counsel to AEG Worldwide, Northridge TRACK supports this strategy of delivering innovation and effects introductions of relevant Northridge TRACK club members to AEG Worldwide.
“AEG benefits not only from Northridge’s first class commercial legal advice, but also from its pipeline of technology businesses innovating in the entertainment sector as a complement to our business objectives.
As a recent example, Northridge introduced AEG to a Northridge TRACK club member and we are discussing a potential software platform for a major artist’s global tour. Their launch of Northridge TRACK reflects the entrepreneurial spirit of the firm and their approach to client relationships as a genuine partnership.”
VP and General Counsel, AEG Europe