Northridge advises on significant investment in leading golf business

Northridge advised the shareholders of Performance54, a leading sports marketing and consultancy group with a market leading position in golf, on a significant investment from Sanabil Investments, a move that will see the UK-based agency expand its operations both at home and abroad.

Since launching in 2015, Performance54 has significantly expanded its position and recognition in the sports sector.  It featured in the FT1000 fastest growing companies in Europe, won ‘Golf Business of the Year’ at the 2020 World Golf Awards and was ranked within the top 15 of the Sunday Times Virgin Atlantic Fast Track 100 two years in a row.

The investment from Sanabil will allow the Performance54 group to continue to cement its prominent position for golf’s biggest brands and further expand its offerings in other sports including football, rugby, cricket and boxing.

The Northridge team included Ian Lynam, Jamie Feldman, Mike Herbert, George Willis, Scott Treleaven and Joanna Gibson.

Proskauer Rose LLP represented Sanabil Investments on the deal.

Northridge was an essential partner for Performance54 in strategizing and executing the partnership construct with Sanabil. Their ability to forward plan and navigate intricate structures was fundamental in securing a successful deal.

They were an incredibly valuable partner and look forward to continuing on our working relationship. We wouldn’t hesitate to recommend them.

Jed Moore
Managing Director, Performance54