Northridge advised Raheem Sterling on his high-profile new partnership with New Balance

Having worked with Raheem since 2015, the Northridge team were delighted to support him on this ground breaking deal with New Balance which reaches far beyond the football pitch. The Northridge team consisted of Ian Lynam (Partner) and George Willis (Managing Associate).

Our work with Raheem embodies the way we work with many elite athletes.  We become a key part of the team around the athlete, helping them to structure their affairs and acting as a trusted advisor. Other high profile apparel deals on which Northridge have advised athletes include Luka Doncic signing with Jordan, Kevin de Bruyne (Nike), Dele Alli (Adidas) and Bukayo Saka partnering with New Balance earlier this year.