Design services agency acquired by Tata Group

We are delighted to have advised W12 Studios on its acquisition by global IT services company, Tata Consultancy Services.

W12 Studios is a digital design studio creating iconic experiences for some of the world’s leading brands. It was established in 2012 by Fabian Birgfeld and Michael Albers and will retain its current name, branding and location.

This was TCS’ first digital acquisition and will form part of its interactive division.

"With its bold, provocative and visionary approach to design, W12 Studios adds to TCS Interactive’s portfolio of services as it helps the world’s leading brands innovate, create and deliver unique digital experiences across the entire user journey"

Krishnan Ramanujam
President, Business and Technology Services, TCS

The Northridge team, led by Jon Walters and Mike Herbert, handled the sale process on behalf of the founders and W12 Studios. Northridge advise a wide range of sports, technology and digital businesses, as well as institutional and private investors, on acquisitions, disposals, fundraising and investment.

"We are very grateful for Northridge for their thoughtful and balanced advice that gave us the confidence to make important decisions quickly."

Fabian Birgfeld
CEO and Co-Founder, W12 Studios