Case Study

Neymar sponsorship deals

The team at Northridge have a long standing relationship with KIN Partners. KIN manage a roster of over 65 athletes, celebrities and musicians across Europe, including Neymar Jr, Liam Payne, Ronnie O’Sullivan and rising tennis star Katie Boulter. KIN have also recently been appointed as the exclusive sponsorship sales agency for Inter Miami, the new MLS franchise launched by David Beckham.

Northridge works as an integrated team with KIN and its clients providing a broad range of corporate, commercial, litigation and employment advice. Recent highlights have included advising KIN and Neymar Jr on endorsement deals with OPPO, Panini, EA Sports, Honda and Mastercard.


"Working with Northridge is such a natural extension of our team.
Whatever the problem and whatever the date or time Northridge are always readily available and present in our lives to make our business function and grow at a much higher and faster level.

Their experience and class speaks for itself and we are proud to name them as our partners as they inevitably become one of the biggest sports, media and tech practices in Europe and beyond."

Matthew Kay
Managing Director, KIN Partners