Northridge advises Betway on US sponsorship expansion
Northridge has advised globally recognised online betting and gaming brand Betway on its partnerships with six of the most respected and successful NBA and NHL teams in the United States.
The team deals will see five NBA franchises, Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors, bring Betway to the most recognisable basketball league in the world. Betway will also be on the ice, securing a partnership with the four-time Stanley Cup Champions, New York Islanders.
These new partnerships demonstrate the Betway brand’s ever-growing commitment to sponsorship of the highest profile teams in the highest profile sports. Northridge has supported Betway in this increasing expansion of its global sponsorship programme, including on top flight football club sponsorships in Europe, such as West Ham United and Tottenham Hotspur, and recently the Miami Open tennis.
This builds on the firm’s extensive experience in sponsorship deals, acting both for rights holders and brands.
The Northridge team included Jon Walters, Paul Shapiro, Tom Edmonds and Scott Treleaven.