Innovating in lockdown: the view from Sports Loft’s members

Northridge has acted as Official Legal Partner to Sports Loft, a platform to grow the most exciting high-growth tech companies in sports, media & entertainment since its launch in December 2019.

Since the outbreak of COVID-19, Sports Loft has continued to work with its member companies on a range of initiatives, including hosting regular virtual office hours with organisations such as FIFA, Sky and Rugby League World Cup 2021, as well as hosting training sessions from Northridge on legal and contractual topics such as raising money from athlete investors.

To learn more about Sports Loft’s members and how they are innovating in a time of lockdown, you can access the Sports Loft Member Series (presented by Northridge) below.

Northridge is also proud to act for a number of the featured Sports Loft members on a range of corporate, commercial, regulatory and employment related legal matters.


Andrew Hall, CEO and Founder of Formalytics talks with Drew Barrand about the growth of the business, their partnership with UEFA and their current funding round.


Ben Reynolds, Founder and CEO at Spalk, talks with Drew Barrand about the challenges they are facing and opportunities in front of them as a result of COVID 19.


Ari Daie (Founder and CEO of Fevo) talks with Yanni Andreopoulos.


Drew Barrand talks with Jake Benzaquen and Dean Sisun, co-founders at Prophet, about the challenges they are facing but also the opportunities as a result of COVID 19.


Donny White, CEO and Founder of Satisfi Labs talks with Yanni Andreopoulos about the growth of the business as well as the challenges and opportunities presented by COVID 19.


Daniel Kirschner, President and CEO at Greenfly, talks with Michael Broughton about the challenges they are facing as a result of COVID 19, the opportunities in front of Greenfly and how the usage of the platform has changed with clients under lockdown.